Different target audiences

2a Choose one of the magazine front covers. suggest two different audience for this magazine. Give brief reasons for your choice.

The psychographic target audience for the "Mens Health" magazine is teenage boys aspiring to a healthy lifestyle and gaining muscle. I have chosen this target audience because of the language used on the magazine, such as 'The Bad Lad's Fitness Plan' shows it's quiet an informal magazine and the phrase encourages typical teenage interests. The colour red has been used in the masthead 'Men's Health' and secondary articles such as 'The 9 to 5 Six-pack; and 'Hard Muscle Made Easy' connotes energy and power. The secondary articles being the same colour as the masthead means they all link together, doing things fast and getting quick results The model is positioned in the centre of the front cover, being the main focus point. He is the only picture image and is published in black and white, with no top on to show his toned body. The fact that shadows cast over his stomach adds definition and draws attention to the fact he is toned. This would be something a teenager would aspire to be. The demographic audience would be male teenagers aged (15-19)

Another target audience would be gay men the reason i have chosen this target audience is because of the model the magazine has chosen. The model on the magazine has a feminine appearance with his heightened cheek bones and his stance, with his head held to one side. Furthermore, he has a clean shaven body and the fact he doesn't have a stereotypical 'manly' face with maybe a beard of marks on his face, implies that he will attract a homosexual audience. 

The fact that the model is shirtless with definition in his muscles adds 'sex appeal' to the magazine, attracting the gay target audience. 

The model is looking into the readers eyes, this mode of address is directly inviting the target audience in. The model also has his pants quiet low, being slightly revealing showing his v-lines which can be very appealing to a gay target audience. The demographic audience will be male, age (20-29)

2b Using the same magazine front cover chosen for 2 (a), explain how the main audience for this magazine has been targeted.

The main target audience of this magazine