Analysing TV Drama Clip

Use these tools to analyse the TV drama clip.

How is the genre of TV crime drama shown in the clip. (mise-en-scene, characters, props, themes, sequences)

The characters used show this is a TV crime drama because there are your typical characters- policemen, suspects, people back at the station. Props such as evidence, blood and an interview room also suggest this is a crime drama. There is a fight at the start of the scene and an interview

Give examples of how camera angles and shots have been used effectively.

During the interview camera angles have been used to show power over the other character e.g. policemen vs suspect, the camera angle used to show this is a high angle shot at the start of the interview to show that the policemen have the upper hand and to show they are looking down at the suspect. Towards the end of the interview the camera angle shifts to a low angle shot as the suspect stands up to show that he has the upper hand and has realised the policemen cannot take any action against him. Close up shots have been used to show the actors emotions and close up shots have also been used on the suspects handkerchief to show him holding it steady this suggest he is very calm. Another close up shot used on the images shows us what the policemen and suspect would be focusing on at the time. Over the shoulder shots have also been used to establish the position of the two sides and to give the audience a feel of the actors point of view. 

How has meaning been created through the performance of the actors?

Meaning has been created through a fight at the start of the scene to indicate tension or that something has gone wrong. Change in tone of voice also creates meaning the suspect is calm when being questioned up until the part where he stands up and becomes stern. The policemen are also stern and upright with their arms crossed. The policemen slam the pictures when showing the suspect rather than just placing them n front of him this again shows power and authority. During the interview there is a lot of eye contact and staring at each other this makes the policemen seem more intimidating. The suspect stands up over the policemen when he has the upper hand this suggests that he is in power now.

Assess the use of sound in the clip.

Analysing Moving Images Revision

Possible text for study-

• Film trailers
• Adverts
• Film clips
• Documentary 
• Music videos
• TV programme extract 
• News broadcast 
• Game trailers
• Party political broadcast

Possible ways moving images communicate-

• Mise-en-scene (setting, lighting, character appearance)
• semiotics (verbal & non-verbal communication, denotations & connotations)
• Narrative (the story unfolding)
• Genre (the type of product and the signifiers (signs) of which genre it belongs to. including serial/series conventions
• Costume
• Music
• Sound effects
• Background
• Setting/Time of day
• Camera angles

Media language

• Technical codes (cinematography, camerawork & lighting and editing) 
• Sound (diegetic and non-diegetic sounds, sound effects)
• Codes (action, enigma, cultural, symbolic)
• Codes & conventions (the way things are normally done in products of this kind and the extent to which product challenges or reinforces it.)

Show me task

WWW: You have used media terminology when referring to camera angles and explained why particular shots have been used. EBI: Expand into detail and analyse the impact on the audience. For example, what is the purpose of using a POV shot when Wendy looks at the papers? LITERACY: Avoid over use of phrase 'it then' - as it makes it sound like you are re-telling the narrative. State the camera shot and focus on the impact / purpose it has. SHOW ME: Expand into detail and add in the impact on the audience when analysing camera angles used. Also, consider the use of the sound - use terminology diegetic and non- diegetic. How does the sound entice an audience? 

The purpose of using a POV shot when Wendy is looking at the stack of papers is to show what Wendy is reacting hideously to, it makes the audience feel as if it is them looking at the stack of papers. The purpose of the low angle shot from the typewriter is to show Wendy's face and the horror that is on it. The track shot of Wendy makes the audience feel as though someone is behind her looking over her shoulder whilst she is sneaking around in her husbands so called 'work'. The over the shoulder shot lets us see what Jack is seeing and makes  the audience feel though she is being watched/stalked by her husband. The diegetic sound used entices the audience because 

Choose three different media products covering three different media.
Outline two target audiences for each.

Walking Dead TV Show- Fans of the horror genre/zombies and fans of Andrew Lincoln.

Mens Fitness magazine- People interested in getting fit and gaining muscle and males interested in grooming themselves, making them selves look more attractive.

Flash TV Show- Fans of the flash and DC Comic fans.

Using your own examples, (3 minimum) outline how audiences respond differently.

Trailer for nike trainers- Target audiences have different responses because of what they agree and what they disagree with. The trailer advertised will appeal to some people and make their active response to go out and buy them with no problems with pricing, this is a dominant response because the target audience is agreeing with the fact that the trainers are not only great looking but also great in price. However another target audience may think the trainers are great looking however they may not be worth the price they are advertised at, this is an negotiated response. The final way a target audience may respond is by having an oppositional response, this is where the target audience does not agree they are nice looking trainers and do not agree with the pricing. The response for this type of target audience would be an inactive one because the target audience has not gone out and bought the trainers advertised.

Flash TV show- This is another media where different target audiences react and respond differently, the dominant response for this particular TV show is that the show is a good representation of the renowned comic book hero The Flash, it has good characters and it made very well. This may not be everyones response as people may agree it is a good representation and that it is entertaining however may not agree it is made well. Some scenes come out as very corny and the show sometimes has terrible costume and cgi. This is my personal negotiated response. Another target audience may not agree it is a good show, entertaining and that is has a good meaning they may also not agree the characters are good along with them feeling the show is not entertaining this is an oppositional response for the Flash TV show.

Eastenders- Target audience respond differently to Eastenders because one type of target audience may feel that the soap is made very well, it is entertaining and is realistic. This is having a dominant response

Mock Exam Revision

This follows the codes and conventions of a magazine very closely, it has a masthead, pug, date, headline, sub articles and a feature article photograph. The magazine is very well known as the photograph is over the masthead, this shows they are confident in their magazine and that it is well known
The colours such as yellow and pink are a typical stereotypical set of colours for a general women's magazine, it connotes gentleness, care and love. However the colours such as black connote strength, power and formality this is a juxtaposition from the pink and yellow background. In the photograph Beyonce is holding her hips with one hand this shows she has an attitude, she is confident and she is independent. She is also dressed in all black again to show she is confident and powerful. She looks very beautiful and is showing cleavage and has her dress raised supporting the stereotype that all women are used for sex etc.
The language used is very informal and slightly humours, things such as 'never lose your orgasm again' and '10 times its okay to be a bitch' show this is a very informal and sort of gossipy magazine.
The target audience for this magazine are female adults that are quiet sophisticated, sort of how Beyonce is portrayed on the magazine, it attracts this certain type of audience because it can relate to them and they feel like they have to buy it. The magazine is clearly related to mainly sex and relationships because of the language used and therefore can attract another target audience that may want to impress their boyfriend or husband and be like Beyonce or are genuinely interested in what makes a woman attractive. The language used such as 'Tight butt, abs & thighs' make women think that the only way to look good or be accepted into society is to have these things and the fact Beyonce is used makes them also think that she is the perfect woman and is an ideal model to look up to. The shot of Beyonce is of her upper body, it isn't a close up shot they have done this to show off the beautiful expensive dress she is wearing and to show her strong posture. Beyonce is portrayed as the ideal woman and make other women aspire to be like her, this can be good in many ways however it can be a bad thing because if a woman isn't rich, beautiful, young they may feel like society doesn't accept them because they don't look like that, this magazine suggests if you look like Beyonce you can have a good relationship, good sex an overall good life because of the way you look, however if you don't look beautiful, a good body then there is no hope for you.
The layout of this magazine focuses our eyes on the feature article photograph because the image is very large and in the middle. The fact that the photograph is from the hips up makes the target audience focus on her dress. The masthead is behind the feature article photograph because the magazine producers are confident that their magazine is popular and well known.

CONTINUATION WORK-

Identify two target audiences for this magazine-
One of the target audiences for this magazine are women aged 21-35 this is because the language used is more sophisticated and is more suitable for a older target audience. Another target audience are women that are generally interested in things such as relationships, sex and having a good lifestyle, the magazine is all about how to be glamorous and is well suited to a general sort of target audience.

Take one of these audiences and explain how the producers have targeted that audience-
The producers have targeted the age group 21-34 because of the language they use. The language is informal yet is very sophisticated and not so much as posh but also not middle class, sort of in between. The language used such as "60 sex skills" and "10 times it's okay to be a bitch" are clearly not for a younger target audience. The producers have targeted this target audience by using the appropriate content women crave such as wanting tips on how to be beautiful, providing information on how to make them selves look and feel better. The magazine also uses girly colours such as pinks and yellows this again attracts a more feminine target audience.

Use your own examples to explain how media products attract an audience-

The opening scene starts off with a medium shot and slowly turns into a long shot this is to set the environment she is in. This is also a tracking shot however the camera isn't moving so its static. It then moves to a close-up low angle shot of Wendy looking at the typewriter to show the reaction of what is on the typewriter. In then turns into a POV from Wendy looking down onto the typewriter (high angled shot) this is to show what Wendy is reacting and looking at. The camera shot goes back to a low angled close up shot of Wendy, this is until she looks towards her left which is where the zoom-in occurs. As Wendy is moving closer the camera zooms in further and further until its an extreme POV close-up of the stack of paper. The effect of this is to show Wendy's horrific realisation of what her husband has been working on whilst she isn't around. The camera shot used when Jack walks into the room is a track shot and then it turns into an over the shoulder shot. This makes us feel uncomfortable because Jack is creeping up on his own wife being very weird and abnormal.

Different target audiences

2a Choose one of the magazine front covers. suggest two different audience for this magazine. Give brief reasons for your choice.

The psychographic target audience for the "Mens Health" magazine is teenage boys aspiring to a healthy lifestyle and gaining muscle. I have chosen this target audience because of the language used on the magazine, such as 'The Bad Lad's Fitness Plan' shows it's quiet an informal magazine and the phrase encourages typical teenage interests. The colour red has been used in the masthead 'Men's Health' and secondary articles such as 'The 9 to 5 Six-pack; and 'Hard Muscle Made Easy' connotes energy and power. The secondary articles being the same colour as the masthead means they all link together, doing things fast and getting quick results The model is positioned in the centre of the front cover, being the main focus point. He is the only picture image and is published in black and white, with no top on to show his toned body. The fact that shadows cast over his stomach adds definition and draws attention to the fact he is toned. This would be something a teenager would aspire to be. The demographic audience would be male teenagers aged (15-19)

Another target audience would be gay men the reason i have chosen this target audience is because of the model the magazine has chosen. The model on the magazine has a feminine appearance with his heightened cheek bones and his stance, with his head held to one side. Furthermore, he has a clean shaven body and the fact he doesn't have a stereotypical 'manly' face with maybe a beard of marks on his face, implies that he will attract a homosexual audience. 

The fact that the model is shirtless with definition in his muscles adds 'sex appeal' to the magazine, attracting the gay target audience. 

The model is looking into the readers eyes, this mode of address is directly inviting the target audience in. The model also has his pants quiet low, being slightly revealing showing his v-lines which can be very appealing to a gay target audience. The demographic audience will be male, age (20-29)

2b Using the same magazine front cover chosen for 2 (a), explain how the main audience for this magazine has been targeted.

The main target audience of this magazine